A crash course on Pinterest for Christmas...
So the turkey’s all gone, the crackers have been pulled and
the first of many James Bond films has just started. If you’re lucky enough to
enjoy that wonderful lull over the Christmas period where we actually, joyously,
don’t have that much to do, don’t spoil it by answering emails or scheduling
appointments, build your brand by making some boards on Pinterest instead…
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| Our Pinterest |
At Fashion Antidote we are completely unabashed Pinterest lovers – from creating moodboards and trend boards, to the latest fashion design inspirations, Pinterest in a treasure-trove of images to collect and
curate.
Like many a social media hub, it’s a great way to build your
brand image and grow your audience. At its most basic, interest is an
app/website that allows you to make collections of images and organise them
into boards. People can follow you or your boards, and you can search for
images, and we think it’sgreat for a creative business to use:
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Make boards of your products, pinned straight
from your website. These images will link back to your website driving traffic
back to you if people are searching what your selling.
·
Inspirations – make boards of what inspires you
to design, extensions of your brand image. This gives people a greater understanding
of your design ethos, and if people like what they see, will drive them to your
brand too.
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Competitor research - It’s also a great tool for
research. Many ecommerce fashion sites use Pinterest as an extra selling
portal, so it’s a good way investigate what other designers are offering. For
example, if you were developing bomber jackets, type bomber jackets into the
top search bar, choose ‘pins’ and you can see a wealth of other designer’s
takes on bomber jackets, many with prices and links to the site of origin.
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And above all – Inspiration. Get yourself inspired
for the new year with this incredible source for image references, and help
your business out on the way!
May I add, we are not in any way affiliated with Pinterest.
We just think it’s great.
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