OPPORTUNITES: Great tips from a great stylist

One for all you budding stylists and designers out there: Helpful tips and tricks from Stylist Aimee Croysdill and Alison Lowe from Felicities PR

Roses Gabor - styled by Aimee Croysdill

These are Aimees tips:

• Don’t underestimate the usefulness of placing your outfits on a lesser-known singer. One: they may make it big, and when they’re on tv every week, they’ll be wearing your brand. Two: Even if they don’t smash it, music video shoots attract PR people & stylists like wasps to a lollypop. You want those guys looking at your clothes!

• When you give your garments to a celebrity stylist for a shoot, you have to let go a little. A dress may come back with a broken zip, buttons may be looser than you remember... but you’ll get massive press. 

• If your clothes aren’t credited in a shoot, don’t get annoyed. Sometimes not every brand gets listed. You can still use the shoot to your advantage - mention it to PR people, put it on your website.

• In the words of Alison Lowe, ‘Twitter and Pinterest are the biggest things to hit fashion in... forever!’ - so get on them! Use Twitter to get in touch with sylists & PRs, and create pinterest boards that showcase your wares & display your brand’s personality. 

• If you want to attract the attention of a PR agency or a Stylist, maybe step away from the ‘press release’ email. Top PRs receive thousands of emails every day, so your mail may well get lost in the funk. Solution? Tweet them! Engaging over Twitter allows you to build a relationship with a stylist or PR.

• Who do you tweet? Look at the masthead of a fashion mag, find out who edits each section - tweet them! Look at a really nice fashion shoot, find out who did the styling - tweet them!

• If you’re emailing a stylist, keep your messages short. These people are so busy, so they don’t want your verbage. Get straight to the point. 

• Don’t tell them your life story. Similar to the point above, if you’re chatting to a stylist or PR via email, don’t give them your brand’s mission statement. However gallant and noble, they’re more bothered about what they garments look like. If you simply ‘must’ tell them what your brand is all about, keep it to one sentence.

• Only use great quality images. If you give a PR person a bad quality image, they’ll probably bin it, and bin you. Let them see how great your clothes are! 

• If you’re going to a Fashion event - especially business advice nights! - bring your lookbook with you. You never know who will be there to take a look. 

• The final tip from Aimee Croysdill: use good quality zips. Top celebs are less likely to break a good quality zip.

We saw this on Club Workspace, check them out here.