Showing posts with label target customer. Show all posts
Showing posts with label target customer. Show all posts

Wednesday, 25 April 2012

Great reviews of our Fashion Design Course (design a collection for a target customer)

A great review of our Fashion Design Course from past student, Heidi Anne Grant  
"Attended the last 'design a collection for a target customer', really impressed, lots of help to bring out the best in your creativity.
If you want to learn anything about Fashion this is the place to come!"


Fashion Design: Design a Collection for a Target Customer
The course will give you a taste of the fashion design process. Learn to design for a target customer, with the course covering sources of inspiration, trend and fabric research, mood boards, targeting customers, sketching and drawing, designing, range planning and design solutions.

Course Breakdown:

Intro to Fashion Industry

Levels of the market. The fashion calendar. The seasons. Fashion prediction and trend information, colour and fabric trends and predictions.
Fabric and trimming suppliers. Sampling and Manufacturing methods.

Intro to the Fashion Design Process

Design Research, sources of inspiration, themes and stories. Visual research - books, magazines, internet, and galleries etc. Sketching and drawing, note taking and collating. Mood boards and Theme boards. Create a customer profile. Identify the level of the market and stockists.

Sketching, Design Drawing, Specification Drawing

Observational Drawing, Analytical Drawing. Reference sketches. Figure drawing Specification or technical drawing. Getting your ideas on paper. Even if you are not good at drawing the techniques taught will enable you to achieve professional result

Design development / Range Planning

Work with all research, drawings and design roughs to develop a range of fashion garments aimed at a target market, Choose a colour palette and make fabric suggestions. Consider branding and visual identity.

Line up and Specification Drawing

Create a range plan and design line up with specification drawings for a fashion collection along with a colour palette and fabric research.
Create Specification Drawings for all garments showing front and back views.

Finalisation and Presentation

Finish all work and present to the group.

For more information see the website here, call on 02073753235 or email info@fashionantidote.com

Thursday, 15 March 2012

Featured Class Fashion Drawing and Design - Design a Collection for a Target Customer

Today is the 3rd installment of our design class, focusing on designing for a target customer. Ade, Heidi, Maureen, and Kelly have been developing their drawing styles and skills for the last 3 weeks and are coming on a treat.
So far they have researched surrounding a theme, created moodboards, researched and identified their customer profile. Today they are developing their ideas and embarking upon the first steps specification drawing.
It’s great to have such a varied class, with inspirations from Egyptians to suits and workwear, and target markets such as the taller women and niche formal childrenswear.
In the next couple of weeks the students will learn all about specification drawing, line up and range planning and will finish designing their collection. Keep an eye out for their finished designs!

If you’d like to join this course and learn all about designing for industry, the next daytime class starts Thursday 5th April and runs until 3rd May, and also runs On Thursday Evenings, starting Thursday 19th April until 31st May. See our website here for more details and to book your place.